BIrdsfoot Lane Pharmacy have been our client for a number of years and came to us to create a new site, which would merge two of their businesses. For this we used our SiteBuilder Pharmacy website solution, which uses the SiteBuilder platform alongside features which have been developed specifically for the Pharmacy & Healthcare market, including Repeat Prescriptions, Online Doctor Service and integrated health resources.
The new website promotes their Pharmacy services, treatments & travel clinic to the local community helping to raise awareness of what they offer, driving enquiries, consultations and footfall. The service page meta data has been tailored to focus on their surrounding geographical area for effective customer targeting, as part of their SEO. An integrated a feed from their facebook page automatically display the latest posts to encourage customer engagement and utilise their social media marketing.
Birdsfoot Lane Pharmacy also sell a wide range of luxury perfumes, aftershaves and skincare products online, using our powerful eCommerce facility. Google Shopping integration helps them to reach and sell their products to a wider audience, expanding their customer base across the UK. The site is also mobile friendly, with size-appropriate layout, design and menu to ensure effective navigation for phone browsing.
With an integrated content management system as standard, they have full control over maintaining, editing and updating their site, and free email and phone support available as required.
SiteBuilder Pharmacy is a product of Enigma Interactive, proud digital partner to Rowlands Pharmacy. Having worked closely together since 2003, we have significant experience on the online healthcare market and created SiteBuilder Pharmacy to provide affordable and effective solutions to the independent Pharmacy community.
- Bespoke Pharmacy design
- Promotion of in store services and Pharmacy location to drive footfall
- Repeat Prescriptions facility, to generate regular business & revenue
- Integrated NHS Health Directory, with more than 800 conditions & treatments
- eCommerce functionality for online sales
- Cross Selling "products you may also like"
- Product size variant options & pricing
- Google Shopping Integration
- Secure checkout and payment facilities
- Search box with product auto-complete
- News facility & embedded social media feeds
- Mobile optimised with size-appropriate layout, design & navigation menu
- Integrated Sales Ledger and order processing
- Content Management System (CMS) making it easy for the client to edit & maintain their site